Can the user easily read your page and find the necessary information or is too hard to use?
The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content.
Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
- 94% of people with smartphones search for information on their phones
- 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present
- SA had a total of 24,909,854 internet users during 2014
- SA showed a 14% internet growth during 2014 with a total of 3,002,362 new users
Moblie is critical to your business and will continue to be so.
From 21 April 2015 mobile-friendly websites will get favourable treatment from Google in searches from mobile divices.
Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices.